“A little shameless self-promotion never hurt anyone”

Actually, it did.

I’m increasingly convinced of this – yes – of the untruth of the title of this post.

And yet with a bajillion blogs and sites and articles and posts and pics and rants clogging the interweb, the shameless self-promotion seems necessary for getting one’s message out; one’s brand. Or is it?

I don’t know. All I know is that it doesn’t really jive with me. I’m a real Dr. Jekyll and Mr. Hyde when it comes to this stuff. I’m fiercely drawn to desire people’s affirmation, and that really scares me about myself.

I see how the North American church is sick with celebrity culture, self-promotion being the modus operandi of the whole thing. And I have this funny feeling that I would be purrty happy with the whole setup if I was part of the select few voices at the top. Which scares me. Consider it a gracious gift that this test has been spared me – I do (in my better moments).

I read somewhere recently that celebrity necessarily dehumanizes. Yes, I thought to myself – that’s right. It objectifies the person. A celebrity is not a person, it’s a thing. And what a thing! That’s why when we meet a celebrity and see them eating potato salad or something it is such a strange experience. What? You mean… they do that too? The experience forces a little bit of humanity back onto the object. We need to run in that direction, and hard, for our sake and for everyone else’s.


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