Things have been quiet—too quiet—over here on the blog. This is a big reason why I did not want to switch to Substack and try to get paying subscribers. Whatever gifts and abilities I have, productive regularity in my writing is not one of them. And I’ve seen too many ambitious Substackers get themselves in an awkward situation with regard to failing to crank out content for their paying subscribers.

M-Dashes and the AI Temptation
The reason it’s been quiet here is—follow me closely here—I haven’t been writing very much. Now some astute readers may start to get suspicious at this point. I’ve used two sets of m-dashes in these first few paragraphs, and m-dashes are notorious indications of generative AI writing. But you know what? I love m-dashes. That’s why I quite loved reading this article, “I Love the Em Dash—Too Bad If AI Does Too.” (I found the link to it from this post from Tim Challies). I’ll admit I’ve been avoiding the m-dash for months—until reading the article and embracing my beloved punctuation friend again. Why the avoidance? Because in the back of every writer’s mind is the growing consciousness that something has changed in recent months. And what has changed? Namely that readers now read online texts with a suspicion that it was written by an artificial neural network and not a human person, and they don’t like it.
The writer’s awareness of the reader’s awareness drives the writer to avoid any indications of being artificial, even if that means changing the natural way they would normally write—which is ironic. But it makes sense when you realize that the AI models don’t have any writing ability or any style of their own, they only mimic and ape human writing with varying degrees of skill. So the programmers get the AI to write like good writers and good writers look in horror at the machine simulacra being churned out which most readers would not be able to distinguish from their own writing and the writers respond by changing the way they write to sound more human. The next step is inevitable: the programmers will teach the AI models to mimic this new, more human-style of writing, and the writers will resort to ever more extreme efforts to sound genuinely human.
As I’ve thought about this feedback loop dynamic and the profound challenge it poses to writers, I’ve concluded three things:
- It will not be possible for human writers to outpace generative AI, nor for readers to reliably distinguish human from machine text.
- Despite this, most readers will continue to strongly prefer human-written texts over AI texts for anything in the fields of journalism, opinion, creative non-fiction, or fiction. These are irreducibly human endeavours, and a reader rightly feels cheated and wronged when he or she discovers that a text of that nature was written by a machine.
- Therefore, the only way through for all involved is to cultivate trust. Readers will gravitate towards writers and institutions that have gained their trust through a demonstrated commitment to keeping their writing genuinely human.
I don’t see any other way forward. Writers credibly accused of using generative AI to write for them ought to lose their readers’ trust. (Caveat: I think there is a legitimate place for AI in research and some of the more mechanical aspects of editing).
Sadly, the temptation to use generative AI to write more and better will be too strong for some. There will be more scandals, especially among Christian writers aspiring to greater readership, larger platforms, and more followers. My advice to writers is to tread extremely carefully and consider the realm of AI as a kind of forbidden-fruit temptation. Yes, you’ll surely gain something, but you’ll end up losing far more, even if you don’t get caught.
Related to this is growing importance of institutional stewardship. I see two factors coming together to create a severe challenge to any organization that publishes content. The first is the general decline of trust in institutions that has characterized the 21st century, a trend that was accelerated during the pandemic. The second is the temptation to pass AI-generated content as human-generated content in order to do more faster.
My most popular post of all time on this blog was a critical response to what I considered to be a grievous failure of institutional stewardship: “Yes, Jesus was Crucified with Nails (and It’s Irresponsible to Suggest Otherwise).” In that case, it was not the use of AI that was the issue but the undermining of readers’ trust in the truthfulness of the Scriptures that was the issue. Still, it was a stark reminder that trust is a precious commodity in the realm of readers, writers, and editors.
An Announcement of an Announcement
All this has been on my mind not only because I’m a freelance writer and editor, but also because of a new and exciting development in my life that will soon be public. When that happens, I’ll be sure to post an update here as well.




